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Adobe Summit 2024 showcased the growing power of AI to revolutionize marketing

strategies. Baumind+'s CEO and founder, Mariam Tkeshelashvili, attended the event

and gained valuable insights, particularly regarding AI's potential.

“Adobe Summit 2024 was a pivotal moment, showcasing both the potential and the

imperative for businesses to embrace AI-driven transformation. Those who ignore these

trends risk falling behind in a landscape where personalized, rapidly generated, and

impactful experiences are the key differentiators.Adobe Firefly and GenStudio

showcased how generative AI is no longer an experimental technology, but a mature

toolset empowering marketers and designers. The seamless integration of AI within

Adobe's core products signals a new era of AI-powered creativity and workflow

optimization’’- Mariam Tkeshelashvili, CEO, BauMind+.

Adobe Summit 2024 buzzed with excitement as industry giants like Pfizer and Coca-

Cola shared their transformative journeys leveraging Adobe's AI-powered solutions.

Their success stories offer a glimpse into the real-world impact of AI within healthcare

and global marketing.

“This is a dream come true. That's just a taste of Adobe GenStudio. Adobe's Genstudio

is the first studio to bring together everything marketers need to find, create, store,

deploy, and measure marketing content that's enterprise-ready in one product." – Ann

Rich, Sr. Director Design, GenStudio, Platform, and Monetization, Adobe

“Together with Adobe we are reinventing our content supply chain, enabling us to

quickly create high quality, personalized information for patients and physicians to

inform their care decisions. These capabilities collectively will help us create content

75% faster”-Lidia Fonseca, Chief Digital & Technology Officer, EVP, Pfizer

Adobe Summit highlighted that AI unlocks new avenues to enhance and streamline the

ideation process, opening doors to more compelling, personalized visual content.

Importantly, as it's said, AI is here to augment human creativity, not replace it. This

resonates with businesses focusing on the synergy between people and technology.