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What Is Bauhaus Style in Graphic Design

18.04.2024

What Is Bauhaus Style in Graphic Design

Bauhaus Movement is a modern art movement that combined a
wide array of art mediums, materials and disciplines, this
movement born in Germany and was popular during the 1920s and
1930s and the main motto of Bauhaus Art Movement is “Form
Follows Function”.

The word Bauhaus means “construction house” in german and was
originated as a school of arts in the early 20th century and was
founded by Walter Gropius. Originally the Bauhaus school of art
counted with a really renowned artist as professors as Paul Klee,
Josef Albers and Wassily Kandinsky among many others, but the
school eventually converted into its own modern art movement
characterized on the minimalist approach to architecture and
design.

Nowadays Bauhaus Movement and aesthetic is widely known and
renowned for its unique look and principles based on the function
of every design elements, this makes Bauhaus a big influence on
today’s graphic design principles and styles.

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The Evolution of Facebook Ads: How AI isTransforming Advertising

15.04.2024

The Evolution of Facebook Ads: How AI isTransforming Advertising

In the fast-paced world of digital marketing, staying ahead of the curve is essential for
success. Over the years, Facebook has proven to be a powerhouse for advertisers, offering a
platform that connects businesses with a massive and diverse audience. However, what truly
sets Facebook apart in today’s advertising landscape is the integration of artificial
intelligence (AI). In this blog, we’ll delve into how Facebook ads are changing these days with
the introduction of AI and the significant impact it’s having on the advertising industry.

The Facebook Advertising Ecosystem
Before we dive into the role of AI, let’s establish the foundation of Facebook’s advertising
ecosystem. Facebook Ads allows businesses to create and run targeted ad campaigns on
Facebook, Instagram, Messenger, and Audience Network. With over 2.8 billion monthly
active users across its platforms, Facebook offers an unparalleled reach for advertisers.

Traditionally, Facebook advertising involved selecting demographics, interests, and
behaviors to target specific user segments. While this was effective to some extent, it lacked
the precision and automation capabilities that AI brings to the table.

The Revolution of Facebook Advertising: How AI is Transforming the
Landscape

In the ever-evolving world of digital marketing, the integration of artificial intelligence (AI)
into Facebook’s advertising platform has emerged as a game-changer. This remarkable
fusion of technology and advertising strategy has ushered in a new era of innovation and
efficiency. Here, we delve into the profound ways in which AI is revolutionizing the realm of
Facebook advertising.

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Adobe Summit 2024

Adobe Summit 2024 showcased the growing power of AI to revolutionize marketing

strategies. Baumind+'s CEO and founder, Mariam Tkeshelashvili, attended the event

and gained valuable insights, particularly regarding AI's potential.

“Adobe Summit 2024 was a pivotal moment, showcasing both the potential and the

imperative for businesses to embrace AI-driven transformation. Those who ignore these

trends risk falling behind in a landscape where personalized, rapidly generated, and

impactful experiences are the key differentiators.Adobe Firefly and GenStudio

showcased how generative AI is no longer an experimental technology, but a mature

toolset empowering marketers and designers. The seamless integration of AI within

Adobe's core products signals a new era of AI-powered creativity and workflow

optimization’’- Mariam Tkeshelashvili, CEO, BauMind+.

Adobe Summit 2024 buzzed with excitement as industry giants like Pfizer and Coca-

Cola shared their transformative journeys leveraging Adobe's AI-powered solutions.

Their success stories offer a glimpse into the real-world impact of AI within healthcare

and global marketing.

“This is a dream come true. That's just a taste of Adobe GenStudio. Adobe's Genstudio

is the first studio to bring together everything marketers need to find, create, store,

deploy, and measure marketing content that's enterprise-ready in one product." – Ann

Rich, Sr. Director Design, GenStudio, Platform, and Monetization, Adobe

“Together with Adobe we are reinventing our content supply chain, enabling us to

quickly create high quality, personalized information for patients and physicians to

inform their care decisions. These capabilities collectively will help us create content

75% faster”-Lidia Fonseca, Chief Digital & Technology Officer, EVP, Pfizer

Adobe Summit highlighted that AI unlocks new avenues to enhance and streamline the

ideation process, opening doors to more compelling, personalized visual content.

Importantly, as it's said, AI is here to augment human creativity, not replace it. This

resonates with businesses focusing on the synergy between people and technology.